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Privacy Policy

This Privacy Policy sets out a comprehensive explanation of how your personal data is gathered, processed, and disclosed when you browse, engage with, or complete a purchase on our official website.

Personal Data We Gather
Upon your visit to our Website, we automatically collect certain technical details related to your device, such as specifications of your web browser, Internet Protocol (IP) address, time zone configuration, and the cookies that are already installed on your device. Furthermore, as you navigate throughout the Website, we compile data regarding the specific web pages or products you view, the referring websites or search queries that led you to our platform, and your behavioral patterns while using the site (including browsing duration and click-through paths). We refer to this automatically collected technical data as "Device Data".

We collect Device Data through the following trusted technologies:
- "Cookies": These are small data files stored on your device or computer, typically containing a unique anonymous identifier. For further details on cookies and guidance on how to disable them, please visit http://www.allaboutcookies.org.
- "Log Files": These tools track activities that occur on the Website, collecting data such as your IP address, browser type, Internet service provider, entering and exiting web pages, and exact date and time stamps.
- "Web Beacons", "Tags", and "Pixels": These are electronic files designed to capture detailed information about your browsing behaviors on the Website.

In addition, when you make a purchase or attempt to complete a transaction through the Website, we will collect essential personal details from you, including your full name, billing address, shipping address, payment details (including credit card numbers), email address, and contact phone number. We refer to this collection of information as "Order Data".

Throughout this Privacy Policy, the term "Personal Data" collectively refers to both Device Data and Order Data.

How We Process Your Personal Data
Our primary use of the collected Order Data is to fulfill and process any orders placed through the Website. This includes verifying and processing your payment information, arranging for secure and prompt shipping, and sending you electronic invoices and/or order confirmation notifications. Additionally, we use this Order Data for the following legitimate business purposes:
- Maintain consistent and effective communication with you regarding your order status, after-sales support, and important website updates;
- Review orders to identify and prevent potential risks or fraudulent activities, safeguarding both your interests and our own;
- Provide you with relevant product information or promotional content that matches the preferences you have shared with us (you have the right to opt out of such communications at any time).

We use the collected Device Data primarily to assist in identifying and mitigating potential risks and fraud (your IP address is particularly instrumental for this purpose). More broadly, we use this data to enhance and optimize the performance of our Website, such as generating user behavior analytics to understand how our customers browse and interact with the platform, and to assess the effectiveness of our marketing and advertising initiatives.

Disclosure of Your Personal Data
We only disclose your Personal Data to trusted third parties to assist us in achieving the purposes outlined above. For instance, we use Shoplazz to power the operations of our online store—you can find more information about how Shoplazz processes your Personal Data by visiting https://www.shoplazz.com/legal/privacy.

We also utilize Google Analytics to gain valuable insights into how our customers use the Website—you can learn more about how Google processes your Personal Data at https://www.google.com/intl/en/policies/privacy/. You may also opt out of Google Analytics by visiting https://tools.google.com/dlpage/gaoptout.

Finally, we may be obligated to disclose your Personal Data to comply with applicable laws and regulations, to respond to a subpoena, search warrant, or other lawful request for information we receive, or to otherwise protect our legitimate rights, property, or safety, as well as the rights, property, or safety of our customers or the general public.

Behavioral Advertising
As mentioned previously, we may use your Personal Data to provide you with targeted advertisements or marketing communications that we believe may be of interest to you. For a better understanding of how targeted advertising operates, you can visit the Network Advertising Initiative's (NAI) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising through the following official links:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these advertising services by visiting the Digital Advertising Alliance's official opt-out portal at: http://optout.aboutads.info/.

Do Not Track
Please note that our Website's data collection and processing practices will not be modified in any way when we detect a "Do Not Track" signal from your web browser.

Your Rights Regarding Personal Data
If you are a resident of the European Union, you hold certain legal rights to access the personal data we maintain about you, as well as to request that your personal data be corrected, updated, or erased. If you wish to exercise any of these rights, please contact us using the contact information provided at the end of this Policy.

Additionally, if you are a European Union resident, we note that we process your personal data to fulfill any existing contracts we may have with you (for example, if you have placed an order through the Website), or to pursue our legitimate business interests as outlined in this Policy. Please also note that your personal data may be transferred outside of the European Union, including to Canada and the United States of America.

Data Retention
When you place an order through the Website, we will retain your Order Data in our secure records for as long as is necessary, unless and until you formally request the deletion of this information.

Updates to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business practices, operational requirements, or applicable legal and regulatory obligations. We recommend that you review this Policy on a regular basis to stay informed of any updates.

Minors
This Website is not intended for use by individuals under the age of 16. We do not knowingly collect personal data from minors under the age of 16.

Contact Us
For more information about our privacy practices, or if you have any questions, concerns, or wish to file a complaint, please contact us by e-mail at:

solarisnew@outlook.com